Continental conquers motor racing: In the mid-1950s, Continental not only provided tires for a variety of racing cars, but was also regarded as a motor racing promoter. In 1955, this was demonstrated among other things by a prominent billboard at the ADAC car race in the Eifel region.
Continental has remained faithful to motor racing over the years. Today, the company sponsors the “Extreme E” off-road electric car racing series. The name says it all: These races are held at worldwide locations with particularly challenging conditions – in jungles, in deserts, at Arctic temperatures, at extreme altitudes or on the narrowest of island roads.